After dedicating almost 10 years
working for few luxury Fashion Brands, Effie Hung launched her own independent
fashion label, Effie Hung, 2015.
Effie Hung was a dedicated reader and had a strong
interest in art in her childhood. She
studied Fashion Design in The Hong Kong Polytechnic University graduated with
First Class Honors. She won Winner
of Party wear Category in the Hong Kong Young Design Contest by TDC and Second
Runner Up, Fur Design Competition in 2006. She gained William T.L. Yao Memorial
Scholarship, Dr. Y.K. Ching Traveling Scholarship and Koo’s Fashion Scholarship
during her studied in The Hong Kong Polytechnic University.
She first worked for designer
label, Alice Wong and Lorolana, where she is used to design silk dresses and
knitwear. Then she joined Guy Laroche to design full range collection for
greater china market. In 2010, she worked for Italian brand Anteprima, where
she was responsible for the knitwear line. After she worked for Moiselle
International to established knitwear line for 3 of their in house brand
Moiselle, mademoiselle, Germain, she decided to launch her brand.
The label is a journey of exploring the possibility of
finding harmony between two extreme; when technology meets
art, when classic twist with modernity, conceptual
meets wearable aesthetic, architectural with softness. Her woman is
free, energetic, and intelligent. Her definition of sexiness is intellectual sexiness.
Youthful sprite, affordability and wearability are essential to
the label.