After dedicating almost 10 years working for few luxury Fashion Brands, Effie Hung launched her own independent fashion label, Effie Hung, 2015.

Effie Hung was a dedicated reader and had a strong interest in art in her childhood. She studied Fashion Design in The Hong Kong Polytechnic University graduated with First Class Honors. She won Winner of Party wear Category in the Hong Kong Young Design Contest by TDC and Second Runner Up, Fur Design Competition in 2006. She gained William T.L. Yao Memorial Scholarship, Dr. Y.K. Ching Traveling Scholarship and Koo’s Fashion Scholarship during her studied in The Hong Kong Polytechnic University.

She first worked for designer label, Alice Wong and Lorolana, where she is used to design silk dresses and knitwear. Then she joined Guy Laroche to design full range collection for greater china market. In 2010, she worked for Italian brand Anteprima, where she was responsible for the knitwear line. After she worked for Moiselle International to established knitwear line for 3 of their in house brand Moiselle, mademoiselle, Germain, she decided to launch her brand.

The label is a journey of exploring the possibility of finding harmony between two extreme; when technology meets art, when classic twist with modernity, conceptual meets wearable aesthetic, architectural with softness. Her woman is free, energetic, and intelligent. Her definition of sexiness is intellectual sexiness. Youthful sprite, affordability and wearability are essential to the label.