Captured by TimeOut Hong Kong
Made in Hong Kong: The hottest new names in local fashion:
Effie Hung decided to launch her eponymous womenswear label this past year and is stirring up the fashion scene with her contemporary aesthetic.
Designs It’s all about knits with Effie. Long, form-fitting sweater dresses and more sophisticated and mature outfits with tailored jackets and shirts exemplify her collections. There is an ease and natural flow to her designs that evokes a purposeful, I-just-got-out-of-bed look. The girl Hung designs for really can’t be bothered with life, in the best of ways.
Favourite look The bright orange asymmetrical sweater dress emits a fierce attitude while remaining casual about it.
