What is great about Effie is that she understands women. Her beautiful Fall/Winter collection of strong solids and colour myriads are constructed in silhouettes that flatter all body shapes, sizes, and complexions. It is made for modern day women who want to look and feel good in a tasteful way.

Among all the hype of Paris and Milan Fashion Weeks… lies Hong Kong Fashion Week – the world’s second largest and Asia’s largest fashion event!

Stage to an overwhelming number of local and international designers and brands, Hong Kong may be the NY of the East with an abundance of everything, but it’s our duty to find you the cream of the crop. With ‘Fashion of Music’ as this year’s theme, the occasion was nothing short of spectacular. This fashion week we have selected four HK fashion designers that hit the runway at the 47th edition of Hong Kong Fashion Week for Fall/Winter 2016, and stole our attention.

Partnering with Iris Mir across the 4-day fashion extravaganza, we present you with the next crop of Hong Kong brands that possess sensibility and skill. Scroll down to find out more about the Hong Kong brands you need to know, and their collections.